MEMO FORMAT - Marketing - Management. Proposal Essay

MEMO FORMAT - Marketing - Management. Proposal - Essay Example Some of the other desirable features of the Fiat 500 are its highly recommended sporting ability ("2012 fiat 500 consumer reviews," 2012). Older models of the same make have broken world speed records on racing heritage. The car is relatively cheap and is characterized by a one-point four-litre turbo engine. The car is among the smallest in the US and fits very well in crowded cities. Additionally, the 2012 fiat 500 comes with interior furnishing and adequate front space to give the driver a lot of room. Statistics collected by researchers in the US have verified that since its launch, sales have registered an upward trend. This started with 3,227 in the first month. Vehicle dealers have embarked on informative campaigns to create awareness. Fiat motors will have to come up with a strategy better than other motor firms if it is to impact the American market. The market strategy adopted must be backed up by an effective corporate strategy dedicated towards meeting the shareholders’ investment objectives. The strategy to be adopted ought to compete effectively with other motor models already in the market. This memorandum recommends that congruent with the specific strategic business intentions and the desire to make an immediate impact in the American market, that a commercial for the 2012 Fiat 500 be placed in the Super Bowl. It is recognized that the cost of a 30 second slot in the 2011 Super Bowl was $3,000,000 (Damiano 2012). With such a steep price tag it is recognized that the commercial must make a significant impact. Last year’s Super Bowl commercial involved a nerdy man approached by a gorgeous woman only to discover he was actually looking at a Fiat. For next year’s advertisement it is recommended that an external advertising agency be contracted. While the specific creative angle will be their domain, it is recommended that a narrative be built from the past